1. What Information We Collect
Information you give us
- Full name and email address
- Account password (stored encrypted)
- Profile information (photo, bio — optional)
- Session booking details
- Payment information (processed securely — we do not store card details)
- Communications you send to Lyfvo support
Information collected automatically
- IP address and approximate location
- Browser type and device information
- Pages visited and features used
- Session timestamps and activity logs
- Cookie and tracking data (see Section 6)
2. How We Use Your Information
We use your information only for:
- Creating and managing your account
- Connecting you with coaches and facilitating bookings
- Processing payments and maintaining financial records
- Sending booking confirmations and service communications
- Responding to support requests
- Improving the platform and user experience
- Ensuring platform safety and preventing fraud
- Complying with applicable UAE law
- Sending optional email updates if you opted in
3. Data Protection and Security
Our security measures include:
- All data encrypted in transit using TLS 1.2 or higher
- Personal data stored on encrypted, access-controlled servers
- Access limited to authorised Lyfvo personnel only
- All staff bound by strict confidentiality obligations
- Regular security reviews and updates
Note: While we implement robust security, no online platform can guarantee absolute security. Use a strong, unique password and contact
support@lyfvo.com immediately if you suspect unauthorised access.
4. Coaching Session Confidentiality
Your coaching sessions are private — this is a core principle of Lyfvo.
- Session conversations are private between you and your coach
- Lyfvo staff do not access session content except where required by UAE law or a serious safety concern
- Sessions are not recorded without explicit consent from both parties
- Coaches are bound by professional confidentiality obligations
- If a safety concern is identified, the Lyfvo Crisis Escalation Protocol will be followed
5. Sharing Your Information
We do not sell your data. We share information only in these limited circumstances:
- With your coach — only information needed to conduct your session
- With trusted third-party providers (payment, hosting, communication) — bound by data processing agreements
- When required by UAE law, court order or regulatory authority
- When necessary to protect user or public safety
- With your explicit consent
6. Cookies
We use three categories of cookies:
- Essential — required for the platform to function. Cannot be disabled.
- Analytics — help us improve the platform. Anonymised where possible.
- Preference — remember your settings for a better experience.
On your first visit you will be asked for consent before any non-essential cookies are placed. You can manage preferences through your browser settings or our cookie preference centre. See the full Cookie Policy.
7. International Data Transfers
Some data may be processed in other countries by our cloud or payment providers. Where data is transferred outside the UAE, we ensure:
- Transfers only to jurisdictions with adequate data protection standards
- Standard contractual clauses or equivalent legal mechanisms where required
- All recipients are contractually bound to maintain security and confidentiality
8. Your Rights
Under UAE PDPL (Federal Decree Law No. 45 of 2021) you have the right to:
AccessRequest a copy of the data we hold about you
CorrectionRequest that inaccurate data be corrected
DeletionRequest permanent deletion of your personal data
PortabilityReceive your data in a structured, machine-readable format
ObjectObject to certain types of data processing
Withdraw ConsentWithdraw consent for any processing that relies on it
Lodge a ComplaintWith the UAE Data Office
To exercise any right, contact privacy@lyfvo.com. We will respond within 30 days.
9. How Long We Keep Your Data
| Account deletion requests | Data permanently deleted within 30 days |
| Financial records | Retained for the period required by UAE law |
| Session logs | Deleted within 90 days of account closure |
| Anonymised usage data | May be retained for platform improvement |
10. Third-Party Links
The platform may contain links to external sites. Lyfvo is not responsible for their privacy practices. We encourage you to read the privacy policies of any external sites you visit.
11. Children's Privacy
Lyfvo is for individuals aged 18 and over. We do not knowingly collect data from anyone under 18. If we discover such data has been collected, we will delete it immediately. Contact support@lyfvo.com if you believe a minor has created an account.
12. Changes to This Policy
We may update this Policy periodically. Where changes are material we will notify you by email or platform notice at least 7 days in advance. The "Last Updated" date at the top reflects the most recent revision.